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Kanye West: Trailblazer

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    This feeling that Auto-Tune was becoming more of its own instrument was debatably pushed further by Kanye West than anyone else. On Young Jeezy's “Put On” in 2008, Kanye rapped a verse with vocals heavily altered by Auto-Tune, using it to add emotion to the lyrics grieving his mother who had recently passed away. Using Auto-Tune in this way was, “…another breakthrough moment for Auto-Tune as a tool that connoted chilling, robotic alienation, and it remains one of Kanye's absolute best verses” (Kramer). Kanye’s love affair with Auto-Tune continued on from there, which only further cemented the software’s place in hip-hop. He famously used it on the majority of his 2008 album 808s & Heartbreak, with interesting uses on songs like “Heartless” where he hums an Auto-Tuned melody toward the end of the song, showing more “creative” use than most others in the genre at the time by doing something intentional with the software that clearly required an artistic sense. However, while pushing new boundaries, this album did not sit well with all listeners, since “West sings everything through Auto-Tune rather than rapping, a decision that for some has made this record a non-starter” (Plagenhoef). Kanye’s initial uses of the software did not immediately bring it toward uniform acceptance, but it definitely got heads turning and got more listeners and creatives interested.

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